After a couple of wrong starts (in a couple of very wrong advertising agencies) I started to make something of a career with writing back in 2004, earning a few nominations at the Cannes Lions Advertising Festival, winning a One Show pencil and an Effie.
And just as rewarding was the experience of having worked with some truly creative men and women who helped shape my work including Vidur Vohra (GCD, Ogilvy & Mather), Manmohan Anchan (GCD, Ogilvy & Mather), Malvika Mehra (CCO, Dentsu India), Deepak Joshi (ECD, Ogilvy), Senthil Kumar (CCO, JWT), Sonal Dabral (CCO, Ogilvy), and Vishnu Srivatsav (ECD, DDB).
Through the years, growing into the role of Group Creative Director, I have gone from being a pure play copywriter to something of a multidisciplinary creative. Today I dabble in everything from directing art to co-directing films to creating gifs to designing websites to creating packaging design to making cheap, cheerful films for YouTube and everything in between.